Skip to main content

Microsoft Land



Recently Microsoft killed of its mobile efforts publically on Twitter. This also meant the death of my favourite mobile OS Windows Phone!

While the news of the death of Windows Phone bought with it sadness, time has managed to make me realise that it was necessary.

The news of the death of Windows Phone was followed by the news of a new beginning. Microsoft launched a news launcher or home screen for Android and announced that it was bringing Edge to Android and IOS! The made it all clear to me, that Microsoft wanted to survive in the mobile ecosystem like a germ. It wanted to feed off the already established mobile platforms to keep its services alive.

It made me ask myself, Why did Android and IOS succeed? The answer: Apple was the first one to the party. Google, however, succeeded for a completely different reason! Google won because they provided services which were popular among the masses. Think about it Google had Gmail, search and YouTube. Three services which make our life tick. They capitalised in these popular services and launched a mobile operating system, to bring their services to the hands of people. Not only that, by rejecting to bring their services to other platforms, like Windows Phone, they have continuously crippled them. Eliminating competition and strengthening their grip on the mobile market.

It showed me how Microsoft has taken a page from Google's playbook and is finally concentrating where it should!
The New launcher and Edge builds on the plethora of apps that Microsoft has made for Android and Apple. And these apps, if they succeed, might allow Microsoft a chance to pull off a move like Google.

Launch a new operating system yet again with the best experience of their services!

And Microsoft's intention is quite visible. I adore the new Microsoft launcher. To me, it provides the best home screen experience on Android! The look is clean, it allows me to customise by using icon packs and the feed is a neat way to put away all your widgets to get useful information from them in one place!

This launcher is also heavily hooked to Microsoft services. The clipboard feature, which allows you to seamlessly copy your files onto your PC, is powered by OneDrive. The universal search is powered by Bing. And since I have switched to Microsoft launcher, it has also managed to persuade me to switch to Cortana, as my primary and only assistant! Similarly, I switched to OneNote and OneDrive. The Office suite by Microsoft and Outlook were already on my phone. I would call it mission accomplished for Microsoft. It has somehow managed to get me into their ecosystem.

Edge is only going to capitalise on this and further get people onto the blue side. Edge is still in beta, but I like what I see. The continue on PC feature will be a major selling point. And how it is easy on the resources on both PC and phones is just icing on the cake.


Microsoft provides good services and they have now decided to back them up with terrific Apps! Apps like outlook, which is hands down the best mailing app on any platform and the excellent Microsoft launcher are only signs of what is to come!

The future looks bright for Microsoft if only they don't mess it up! And maybe when its services are popular enough. We might see that Surface Phone!


Labels:

Comments

Post a Comment

Popular posts from this blog

The Cat is no more !

The best free torrent client for android is no longer the best ! Today I received an update for Cattorent the and ad free torrent client which I used to use and recommend to my friends and family. Excited to come across a new feature I updated the app immediately, however pure horror was waiting for me. While updating I noticed a new text below the install button called "contains ads" and nothing was same anymore !
Post a Comment
Read more

Precision for all!

The problem that has plagued Windows laptops since the dawn of time can now be solved! Have you ever bought an expensive new Windows laptop and thought, "man the trackpad sucks!". Well in this post I am going to help your trackpad reach its full potential (Only if it used Elan or Synaptic drivers). What you need At first, you will need to find what driver are you using. To do that go to the device manager and check the mice and input device. Here you will find what drivers your laptop came with. Now download the drivers Synaptics or Elan . Lets Install! Unzip the downloaded drivers to a temporary directory and make a note of where they are. Right-click on Start. Choose Device Manager . Double-click Mice and other pointing devices . Right-click on Synaptics/Elan device. Choose Update driver . Click Browse my computer for driver soft ware. Select Let me pick from a list of available drivers on my computer. Pick Have D...
Post a Comment
Read more

Flagships no longer required?

The last time I used a flagship phone, was way back in 2013 and it was the Galaxy S4. The Exynos variant to be exact, back in 2013 Exynos was not cool. It was miles behind its Snapdragon counterpart and it was visible. My experience with the S4 was horrible. So horrible, that in fact, I haven't had the courage to purchase another Flagship since then on. After that, I switched boat and jumped to the WindowsPhone clad. My first taste of WindowsPhone was from a Lumia 520. The cheapest WindowsPhone! But, the performance at times was better than my less than a year old flagship Galaxy. WindowsPhone was fluid even on extreme budget hardware. Later on, I upgraded to a Lumia 730, which to date I adore. It is for me the best phone ever! The only place where it lacked would be the storage. Then I jumped shipped again to Android and am now using a Redmi 4x. So the point behind me going through my phone purchasing history is to show, that you do not need to break the bank or sel...
Post a Comment
Read more